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Research papers

Television viewing selection in the multichannel universe

This paper examines how television viewers feel about making viewingselections today, compared to a few years ago. It examines some of thereasons they feel that they find the selection process more difficult (oreasier) than it used to be. The paper...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Artie Bulgrin, Glenn Enoch
November 1, 2000
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Citation

Bulgrin and Enoch (2000a, November 01). Television viewing selection in the multichannel universe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/television-viewing-selection-in-the-multichannel-universe